Content Analysis in Communication Research: Methods and Applications - A Review
Keywords:
Content Analysis, research, communication research, qualitative analysis, quantitative analysisAbstract
Focusing on its units, methods, and applications, this review paper investigates the function of content analysis in communication research. Content analysis is a methodical process that involves the examination of content to identify patterns and themes. The analysis is founded on the units of words, themes, characters, as well as communication acts. The methods include both qualitative and quantitative approaches, utilising techniques such as data interpretation, sampling, and coding. The paper emphasises a variety of applicability areas, such as media studies. Content analysis enhances the comprehension and progression of communication research by providing valuable insights through its diverse applications.
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