Impact of Modern Marketing Strategies Over Hotel Industry
Keywords:
Marketing strategies, Hotel industry, covid, business, marketAbstract
To get more reservations and make more money, you'll need hotel marketing on your side. Customers will learn about the hotel along with its values as well “unique selling proposition” mostly via your marketing communications. Of course, keeping up with current trends is essential if you want to maximise your marketing efforts. The emergence of covid, on the other hand, has altered hotel marketing patterns. New marketing strategies were present from pre-covid era but its integration and implementation after covid impact became an essential approach. This research aimed to understand the modern marketing strategies over hotel industry and its business, especially after covid. A survey has been conducted with the help of which 104 responses were gathered. It is concluded that covid-19 significantly impacted the business strategies and also, new marketing strategies have significantly impacted.
References
[1] Y. K. Fu, "The impact and recovering strategies of the COVID-19 pandemic: Lessons from Taiwan's hospitality industry," Cogent Soc. Sci., vol. 6, no. 1, 2020, https://doi.org/10.1080/23311886.2020.1829806
[2] E. G. Pereira, "An evaluation of marketing strategies in 5-star boutique hotels : A case study , Dylan hotel Master of Business Administration Eduardo Gonçalves Pereira Master of Business Administration," 2017.
[3] D. Salman, Y. Tawfik, M. Samy, and A. Artal-Tur, "A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring," Futur. Bus. J., vol. 3, no. 1, pp. 47-69, 2017, https://doi.org/10.1016/j.fbj.2017.01.004
[4] C. Sangkaworn, "Marketing practices of hotels and resorts in ChiangMai : a study of products , pricing , and promotional practices," J. Manag. Mark. Res., pp. 1-17, 2010.
[5] A. Ayyıldız Yazıcı, "COVİD-19 Salgın Döneminde Otellerin Pazarlama Stratejileri: Kuşadası Örneği," Bmij, vol. 8, no. 3, pp. 3328-3358, 2020. https://doi.org/10.15295/bmij.v8i3.1587
[6] World Health Organization, "COVID-19 management in hotels and other entities of the accommodation sector," World Heal. Organ. Publ. Interim, no. August, pp. 1-8, 2020.
[7] V. Singh and T. Kaushik, "Hotel Marketing Strategies during COVID-19 : A perspective of Delhi 5- star Hotels," Ct Int. Hosp. Tour. E-Conference, no. 2017, 2020.
[8] Y. Jiang and J. Wen, "Effects of COVID-19 on hotel marketing and management: a perspective article," Int. J. Contemp. Hosp. Manag., vol. 32, no. 8, pp. 2563-2573, 2020, https://doi.org/10.1108/IJCHM-03-2020-0237
[9] S. J. Parvez, H. M. Moyeenudin, S. Arun, R. Anandan, and S. K. Janahan, "Digital marketing in hotel industry," Int. J. Eng. Technol., vol. 7, no. April, pp. 288-290, 2018, https://doi.org/10.14419/ijet.v7i2.21.12383
[10] D. R. Toubes, N. A. Vila, and J. A. Fraiz Brea, "Changes in consumption patterns and tourist promotion after the covid-19 pandemic," J. Theor. Appl. Electron. Commer. Res., vol. 16, no. 5, pp. 1332-1352, 2021, https://doi.org/10.3390/jtaer16050075
[11] O. H. P. Rendón, R. M. Martínez, and M. S. R. Flores, "Marketing Strategies for Hotel Industry Internationalization in Morelia," Procedia - Soc. Behav. Sci., vol. 148, pp. 271-279, 2014, https://doi.org/10.1016/j.sbspro.2014.07.043
