Emerging Trends in Commerce and Management: A Multi-Disciplinary Approach (Volume - 2)

Chapter

• Financial inclusion and digital banking in rural India: A Review Based study

  Ramesh Kumar

  1-11

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• Corporate Social Responsibility and Business Ethics: A Multidisciplinary Review

  Abhishek Baplawat

  12-23

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• E-Commerce Ecosystem in India: Opportunities, Challenges, and Growth Drivers

  Shailendra Kumar

  24-35

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• Digital Transformation in Commerce: A Review of Emerging Technologies and Business Models

  Dheeraj Patel

  36-48

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• Digital Transformation in MSME: Trends and Opportunities

  Pradeep Mamgain

  49-60

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• Recent Trends in Financial Technology (FinTech): Disruption, Innovation, and Policy Implications

  Amardeep Bajpai

  61-73

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• Sustainable Business Practices and Environmental Accounting: A Review Approach

  Amardeep Bajpai

  74-83

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• The Evolution of Consumer Behavior in the Digital Age: A Review Perspective

  Paryani Sunit N

  84-92

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• Impact of Social Media Marketing on Consumer Engagement: A Literature Review

  Mansi bajpai, Sudhanshu Pandiya

  93-103

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• Impact of Artificial Intelligence on Consumer Behavior: A Review

  Garima Pathania

  104-117

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• Blockchain Technology in Commerce: A Review of Its Applications in Supply Chain and Finance

  Janhavi Shridhar Bedekar

  118-128

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• Green Marketing: Consumer Perception and Corporate Strategy – A Review

  Mukaram Tariqhabib Khan

  129-140

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